The overarching objective of the project is to develop an interdisciplinary methodological and theoretical approach to online communication in the field of media and communication studies that aims to provide applicable solutions for current and future demands in digital media and communication analysis. OnCoA will therefore comprise:
a set of tools for online communication content analysis based on a new interdisciplinary methodological and theoretical approach,
that is demonstrated and praxis-tested by means of an online news media content analysis,
and applied to a knowledge transfer environment for online communication research.

ONCOA focuses on methods and underlying theories/paradigms regarding the analysis of multimodal, networked online communication where text, audio, pictures and video represent different albeit joined linguistic modes that build coherent content.

The innovative nature of the project lies in its interdisciplinarity, aiming at an integration of both social sciences-driven and media informatics-driven approaches in online communication research.

A major field where multimodal, networked online communication can be found is internet-based news media. Historically, mainstream news sources have provided the vast majority of available news content online. However, this model of news is in flux as new online technologies such as blogs, RSS feeds, mobile news, and social media like Twitter and video portals facilitate the instant dissemination of information from a variety of sources. Hence, the current form of online news depicts networks of multimodal information dissemination, where for example the news on a specific topic are instilled by and situated in a web of different news sources. This advanced model of online news therefore calls for refined modes of content analysis that integrate the necessary methodologies to analyse news content from different online environments in different communication modes (e.g. text, micro-text, video, picture).

Project output

Zeller, F. (forthcoming 2014). Big Data in Audience Research. In Frauke Zeller, Cristina Ponte, Brian O’Neill (eds.), Revitalising audience research: Innovations in European audience research. ECREA book series, Routledge.

Zeller, F. (in Press). Big Data in Online Research (Online-Forschung und Big Data). In Bernard Batinic, Nikolaus Jackob, Jan Schmidt, Monika Taddicken, Martin Welker (eds.), Handbuch Online-Forschung (Handbook Online Research). Herbert von Halem Verlag, to appear 2014.

Zeller, F., & Hermida, A. (forthcoming 2014). When tradition meets immediacy and interaction. The integration of social media in journalists’ everyday practices. About Journalism.

Zeller, F., Wolling, J., & Arlt, D. (2014). Emotions in disaster reporting: An analysis of the Fukushima tragedy’s news reporting (Emotionalisierte Berichterstattung? Wie die Presse in Großbritannien, den USA und Deutschland über die Folgen des Erdbebens und des Tsunamis in Japan berichtete). Open Access Book Series “Nachhaltigkeits-, Energie- und Umweltkommunikation”. Link

Zeller, F., O’Kane, J., Godo, E., & Goodrum, A. (2013). A user-generated typology of source and genre in online news. Digital Journalism, 2(2).DOI:10.1080/21670811.2013.801686 Link

Ridell, S., & Zeller, F. (2013). Mediated urbanism: Navigating an interdisciplinary terrain. International Communication Gazette, 75 (5-6), pp. 437-451. Link

O’Neill, B, Gallego, J. I., & Zeller, F. (2013). New perspectives on audience activity: ‘Prosumption’ and media activism as audience practices. In Nico Carpentier, Kim Christian Schrøder & Lawrie Hallett, Audience Transformations: Shifting audience positions in late modernity. Routledge, pp. 157-171. Link

Lewandowska-Tomaszczyk, B., & Zeller, F. (2012). The media in transforming audiences and societies. In Piotr Pęzik (Ed.) Corpus data across languages and disciplines.  [Lodz Studies in Language. Vol. 28] Peter Lang: Frankfurt am Main, pp. 133-156.

Zeller, F., Ridell, S., et al. (2013). Audience activities in the age of mediated urbanism. Panel accepted to be presented at the 2013 IAMCR conference. June 25-29, Dublin, Ireland.

Zeller, F., Sandvik, K., Thorhauge, A., Ørmen, J., Linaa Jensen, J., Vicente-Mariño, M., & Bruhn Jensen, K. (2013). Analyzing media content and use across platforms. Panel accepted to be presented at the 2013 ICA conference. June 17-21, 2013, London, UK.

Zeller, F. (2013). Digital scientific communities. Technology appropriation and governance structures. Presentation accepted to be presented at the Communities in the Digital Age Symposium, Canterbury Christ Church University. June 12, Canterbury, England.

Zeller, F., & Hermida, A. (2013). The influence of social media on journalism practices. Paper presentation at the Rethinking Media and Journalism Practice Conference. May 31, Winchester, England.

Zeller, F. (2013). Big data – a meta-perspective. Presentation at the Big Data: Rewards and Risks for the Social Sciences workshop of the Oxford Internet Institute at the University of Oxford. March 21-22, Oxford, England.

Zeller, F. (2013). Creative methodologies for multimodal discourse analysis. Paper presentation at the Thinking through Methodologies in Media: research methods in social sciences symposium. March 25, Liverpool, England.

Zeller, F. (2013). Quantitative and Qualitative Multimodal Discourse Analyses. Presentation accepted to be presented at the 2013 HASTAC conference. April 25-28, 2013, Toronto, Canada.

Zeller, F. (2013). Professional interaction on Twitter: A quantitative, discourse-oriented framework. Presentation accepted to be presented at the conference on Twitter and Microblogging: Political, Professional and Personal Practices. April 10-12, 2013, Lancaster, UK.

Zeller, F. (2013). Sentiment and opinion analysis. Poster accepted to be presented at the 2013 Annual Alise Conference. January 22-25, Seattle, Washington, USA.

Zeller, F. (2013). Methodologies for New Media, Audiences, and Affective Experience, invited talk for the AHRC funded project on ‘New Media, Audiences and Affective Experience’ (, led by City University London, Centre of Cultural Policy and Management, June 11.

Zeller, F. (2013). Multimodal Communication Analysis & Big Data, invited talk at the London School of Economics and Political Science, Department of Media and Communications, May 1.

Zeller, F. (2013). Marie Curie Fellowship Funding Programme, invited talk at the Department of Information Studies & Centre for Digital Humanities at University College London, England, February 6.

Zeller F. (2013). Online communication methods, invited talk at the Department of Information Studies & Centre for Digital Humanities at University College London, England, February 6.

Zeller, F., & Vicente-Mariño, M. (2012). Mixed-methods in online social network analysis. Panel paper presentation at the Internet Research 13.0 conference of the Association of Internet Researchers. October 18-21, Salford, UK.

Vicente-Mariño, M., & Zeller, F. (2012). Measuring and Understanding Audiences in a Complex Media Landscape: New methods and resources to investigate audiences. Panel presented at the IAMCR conference South-North Conversations. July 15-19, Durban, South Africa.

Zeller, F. (2012). Emotion detection in news media reporting. Paper presented at the Congress 2012 of the Humanities and Social Sciences. May 26 – June 2, Waterloo, Ontario, Canada.

Vicente-Mariño, M., & Zeller, F. (2012). Media realities need crossed methods solutions. Paper presented at the ICA conference Communication and Community. May 24-28 May, Phoenix, Arizona, USA.

Zeller, F. (2012). Book review of “Fraas, C., Meier, S., & Petzold, C. (2012). Online-Kommunikation. Grundlagen, Praxisfelder und Methoden. Muenchen: Oldenbourg Verlag.” Publizistik, 57(4), 475-477.

Zeller, F. (2012). Emotion Detection in News Media Reporting, invited talk to the Digital Interaction Information Group at the University of British Columbia, Vancouver, British Columbia, Canada, April 24.

Zeller, F. (2012). Analysing Online Communities, guest lecture. Graduate course: Research Design. Department of Sociology, University of Toronto, Toronto, ON, February 28

Zeller, F. (2012). Online Communities. Towards a Definition and Analytical Framework, invited talk at the Faculty of Information & Media Studies at the University of Western Ontario, Canada, February 24.

Zeller, F. (2012). Emotion Detection in News Media Reporting. A comparative study, presentation to the Research Group of the Communication Studies Department at Wilfrid Laurier University, Waterloo, Ontario, Canada, January 25.